OOH solutions for every environment

Any type of OOH is contextually relevant, creatively impact, a driver towards web traffic thus influencing digital behaviour, and a certain media amplifier.

 

 

Outdoor’s Greatest Communicator

A billboard also called a hoarding is a large outdoor advertising structure typically found in high traffic locations such as alongside busy roads. Billboards present advertisements to passing pedestrians and drivers. Typically showing large, ostensibly witty slogans, and distinctive visuals, billboards are highly visible in the top designated market areas.

 

HCS group currently owns 1484 billboards across the country. Branching out into almost every corner of India, HCS Group is headquartered in Kolkata with offices in Mumbai, Bangalore, Delhi, Kolkata, Agartala, Asansol, Burdawan, Bhuwaneshwar, Cuttack, Dhanbad, Dibrugarh, Durgapur, Guwahati, Jamshedpur, Malda, Patna, Cooch, Behar, Jalpaiguri, Rourkela, Ranchi, Silchar, and Siliguri.

 

 

Attraction

Large, bright, eye-catching graphics with one key message is the way to leave a lasting impression in their mind.

Free Viewing

Free to passers by – they don’t have to buy a newspaper or a cinema ticket to view your message.

Large Audience

With more commuters on the roads than ever before, billboards are the fastest and cheapest form of mass marketing media.

Impact Force

Repeated viewing of the billboard message becomes ingrained in people’s memory, thus helping them find your brand.

Control of Media

Advertiser has full control of the ad space. The media has constant exposure, 24 hours a day – 7 days a week.

Cost

Billboards are a constantly evolving medium. Advertisers are working closely with brands to incorporate digital, social media and interactive strategies to increase consumer engagement.