The World is Outdoor

9 out of 10 consumers will see an outdoor ad this week.
Our OOH solutions will put your brand in front of them.

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Building Successful Brands for Across India

HCS is India’s leading “on the move communication specialist” focusing on location intelligence and targeted interaction with consumers.
We help brands get access to the most sought-after innovative advertising to reach and connect with a varied audience. HCS Group reaches lacs of Indians every day while they travel by car or walk and shop in several of the most populated and desirable areas in the country. We have media solutions for products across categories and demographics.

 

98%

people see an OOH ad every week

92%

people see a bus shelter every week

48%

see an OOH ad an hour before shopping online

28%

customers visit a website in response to an OOH advert

 

Digital OOH - LED Billboards

The changing images of digital OOH guarantee maximum visual impact and attract maximum attention. These OOH screens overcome the shortcomings of billboards and neon lamps. You can change the display as often as you like, every day if need be!

The digital OOH screen is high definition changing images display with rich colours, strong innervations, which have a very strong impact force.

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Traffic Signals

This media offers advertising opportunities on traffic booths situated on highways and road junctions. As vehicles halt at these junctions the audience can spend few minutes on the details of the advertisements. All four sides including the top section are used for advertisements and they have either lit or non-lit pedestals built depending on the traffic flow. Selvel bears the entire costs of setting up the infrastructure of importing and implementing high-end machinery and automated systems to give the city a state-of- the-art signaling system.

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Billboards / Large Format Media

Billboards present advertisements to passing pedestrians and drivers. Typically showing large, ostensibly witty slogans, and distinctive visuals, billboards are highly visible in the top designated market areas.

HCS Group currently owns 1484 billboards across the country. It is no wonder, even premium brands make a beeline for the HCS Group.

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Transit Media

Transit advertising is advertising placed in or on modes of public transportation or in public transportation areas.

The main purpose of transit advertising is to reach riders and acquaint them with your brand.

Bus advertising is a new mode of advertising in India by sticking the adverts on the exteriors of the buses.

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Bus Shelters

Bus shelter ads also known as “transit shelter displays” are built just inches from the curb and are located on main roadways in the city at consumer destinations and in residential areas.Bus Shelters provide 24-hr visibility to vehicular and pedestrian traffic at high circulation locations. They can be used for general market coverage or to target a specific demographic or geographic area. HCS Group has built more than 150 BQS in Mumbai, Kolkata, Ranchi, Agartala, Bhubaneswar and in Jamshedpur.

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Pole Kiosks

Pole Kiosks are outdoor mediums that support consecutive message display with optimum affordability.

Advertisements of this sort are constantly before the eyes of observers on the streets, be it vehicular or pedestrian. Kiosks are placed in a sequence of poles that allow for repetitive advertising resulting in higher retention.

 

With the strength of a thousand kiosks, Selvel has virtually swamped smaller towns and mini-metros like Jamshedpur, Bhubaneshwar, Patna, Rourkela, Ranchi, Howrah and Haldia.

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Gantry

A “Gantry billboard” is a billboard fixed to an overhead structure, usually spanning a road. It is a double-sided structure, therefore offers the advertiser the option of advertising to either side of the traffic. Gantries may also display useful directional information and hence they are difficult to miss!

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We have an OOH solution
for every environment

CLASSIC OOH

DIGITAL OOH

OOH MEDIA PLANNING & BUYING

CREATIVE SOLUTIONS